Taking back the power of your most valuable resource

Your data and how to use it

Data is being generated about you all the time – lots and lots of it. Most of the time, you don’t get to see what is collected; you may not even know what sources of data exist about you, or what others may “know” of you through that data. Even if you are able to see some of your personal data, it is most often siloed and not in a format that makes it easy to understand, let alone giving you the ability to take positive action. 

At Elevate, we see data as power – a power that is too often withheld from you, deliberately so.  In short, your data is used to make money for others, at your expense. Moreover, an environment is created in which sharing your data and circumstances penalises you, rather than giving you personalised value.

Reflecting on 30 years since the internet’s inception, its inventor Sir Tim Berners-Lee described the act of harnessing your own data as “taking back the power of the web”.

Data is power. The question is whether you will harness it or allow others to do so at their mercy. 

Consider for a moment the wellness and financial data that may exist about you. Imagine this data processed, prioritised, and visualised to make it easily understandable. All this, in service of giving you the power to improve your life. 

Trust and reciprocity

We’ve designed a life insurance model in which each policy is uniquely designed according to your individual data and is fully in sync with your evolving risk profile and needs.

Through deep analytics developed from evidence-based knowledge, we work with you to develop a deep understanding of your clinical health, lifestyle habits, and financial behaviour. Our aim is to help you and your family live a long, healthy, prosperous life.

At Elevate, we want to put the power of data and technology back in the hands of the person who should benefit the most from it: you. Acquiring integrated knowledge of your data allows you to take back control and shift the power dynamic in your favour, while offering a multi-dimensional view of who you are. With our knowledge of health and wellness, we offer advice and incentives for you to be the best version you can be – helping you take back positive control of your life.

This is a relationship built on trust and reciprocity: your data and your commitment turned into your value.

Why would a company do this?

Our tagline speaks to helping people live a long, healthy, and prosperous life. The “Why?” is very simple. Your wellbeing has a direct bearing on our success as a business. The healthier you are physically and financially, the longer and deeper our relationship will become over time. To borrow once again from the father of the internet, Berners-Lee recently reflected that “long-term success means building products that are good for society and that people can trust”.

We’re a new type of business. But our hope is that we will come to represent a significant new way of doing business, in which the consumer has power and true value is built together for the long haul.   

What assurances do I have that you won’t use my data against me?

We give you tools and insights on how to improve your wellbeing based on the data you choose to share. The more transparent your engagement with us, the more integrated and accurate the insights we can offer – and, crucially, the more holistic and tailored your risk cover. We want to mitigate against both over- and under-insuring.

We both benefit from the common goal of you living a long, healthy, prosperous life. If we see  improvements in your data in terms of health and wellness we will reward you financially. If not, you simply benefit less from the relationship. There’s only a carrot; never a stick.  Explicitly, we will never use your data against you. Instead, we use your data to ensure a true and dynamic tailoring of your risk cover, and to incentivise you towards a long, healthy, prosperous life.  

The more meaningful the data that you share with us, the more value we can bring. If you share less, we will endeavour to bring maximum value based on what we know about your needs and state of wellness. Those who opt in more stand to benefit more from what we have to offer.

A word on data privacy

We believe firmly in the principle of you owning and having full control of your data. You consent explicitly to us collecting data on your behalf, visualising it in a meaningful way – for you –and using it to set personal incentives. You can revoke this permission at any time.

We access your data through partnerships established with the parties that collect it, securely and digitally. Our integration and storage are top-class , and are continuously and rigorously tested to ensure that your information is protected. We will never share any of your data with anyone without your informed consent.  You are in full control.

It’s time to take action

If you would like to derive true value from your data, we invite you to start the process with us by carefully reviewing your risk cover needs. (Some will prefer to jump the gun and get an instant quote. That’s fine too.) 

In summary

We are driven to help our customers live long, healthy, and more prosperous lives. We use your data, best-in-class technology, and a wealth of knowledge to remove as many barriers as possible to make this a reality.

Yours in health and prosperity,

Matan Abraham, CEO of Elevate