Elevating a new generation of customers

The terms “like” and “share” have each had their meanings fundamentally altered since the rise of social media. Whereas both previously described quite passive states, they now refer to deliberate actions taken and choices made by millions of people around the world, every second of every day.

The new meanings of these two words mirror the change in attitude of those who use them. By being deliberate about what they like and share, a new generation of consumers have put themselves in control. They have formed new identities based on their choices and new communities based on shared values and interests. From crowdfunding to livestreaming to personalised travel experiences, individuals are deciding for themselves who they are, what they like, what they share and who they do it with.  

At Elevate, we get this. We understand that customers who choose what they “like” expect to have choices that reflect who they are. We understand that customers who choose to “share” believe in mutual prosperity for themselves and their communities. We understand that customers who are intentional about their choices and their identities want to have control over their insurance journey and want to be engaged at all points of the process.  

This is why we have created a market-leading digital platform that makes it easy for customers to engage with our products, manage their policies and control their choices. This allows us to build ongoing partnerships with our customers and gives them control over what they share, when and why. It builds a community by rewarding customers for sharing with us and builds trust by being completely transparent about how we use customer data. In all, we empower our customers by putting them in control.  

Our needs-based, customer-centric approach means that our policies are tailored to individual customers’ needs and can change along with these needs. By sharing data regularly and from a variety of sources, customers can ensure that they are always supported by a policy that reflects who they are and what they need.

Our technology and information-abled platform allows customers to choose how they engage with us and gives them unprecedented control over their policies, from choosing features and products to deciding what to share. It also allows us to reward customers for sharing with us, provide responsive, up-to-date feedback regarding their potential needs and risk profiles, and ultimately steer them towards healthier behaviours through personalised goals.

Our commitment to transparency ensures that our customers are never penalised for sharing with us and that the value created is shared openly and honestly.

We hope we are setting a trend. We think it’s overdue.

Yours in wellness and prosperity,

Judith Ndaba, Senior Operations Manager at Elevate